Definition of search engine optimization :- Search engine optimization is called a SEO . Search engine optimization is the process of affecting the online visibility of a website or a web page in search engine’s as like Google, yahoo, Bing. Search engine facility providing the ranking of a web application in the search engine.
in other words we can say that SEO is a technique which is used to increase our website traffic .
Types of SEO -: There are three types of SEO
- White Hat SEO: In search engine optimization (SEO) technology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
- Black Hat SEO: Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. In another words we can say that black Hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.
- Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.
There are many Technic for SEO these are here
Following are the different types of SEO Techniques
- Universal SEO
- This is one of the type of SEO in which we optimize the keywords in various aspects other than the title, meta description, URL. It is mainly useful for auditing purpose for websites.
- Universal Search SEO refers to integration of different kinds of media like images, videos, maps etc into search results.
- Universal Search SEO is rapidly becoming the next big step in search engine evolution.
- Google Search Engine was the first to release universal search.
2. Technical SEO
- Technical SEO refers to the process of optimizing our website for the crawling and indexing phase.
- Technical SEO helps our website to crawl, interpret, and index without any problems.
- We use the term ‘Technical’ because there is nothing to do with content or website promotion.
- The main goal of Technical SEO is to optimize the infrastructure of the website.
- Technical SEO is considered to be most important step in the whole SEO Process.
3. Local SEO
- Local SEO helps your businesses to promote their products and services to local customers with in a exact time.
- It is an effective way to market your business online.
- Everyday millions of customers use Local SEO to find the best local business in their area.
- With the help of Local SEO you can easily reach the targeted audience.
4. On Page SEO
On Page SEO refers to optimizing the individual web pages in order to get high rank in web pages and earn more traffic.
One who wants to implement an On Page SEO Optimization need to be particular at some points. They are
- Page Titles
- Meta Description
- Internal Link
- External Link
- URL Structure
- Images & Videos
- Keyword Density
- Body Tags (H1, H2, H3, H4, H5,H6)
5. Off Page SEO
Off Page SEO involves in a technique that improves the position of a website in the Search Engine Results Page.
Off Page Optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings.
Here are some Off Page SEO Steps that every optimizer should follow to increase your website traffic and awareness. The organization which adopts all the below mentioned steps in their optimization strategy is said as Best SEO Company.
- Create Good Content
- Influencer Outreach
- Social Media Engagement
- Image Submission
- Video Submission
- Info graphics Submission
- Link Baiting